Gustavo Carvajal

Title:	Multicultural Marketer
Organization:	Idea Catalyst NEXT
Location:	New York City, USA
Member Since:	2006
Contributions:	Judge, Board of Advisors
Website:	ideacatalystnext.com

Gustavo Carvajal is a New York-based marketing professional. His work usually involves initiating and developing ideas, identifying trends, and "coolhunting", which means exactly what it says. His expertise is primarily in advertising and public relations, with an emphasis on the U.S. Hispanic and Latin American markets.

Until recently, Gustavo was the "Idea Catalyst" and "Cultural Promoter" for The Vidal Partnership (TVP), a multicultural marketing and communications agency based in New York. Prior to his work with TVP, Gustavo was linked to the film and television industries. He was part of the international marketing teams for Sony Pictures Entertainment (SPE) and Disney.

In association with Radio Netherlands Worldwide, Gustavo developed a multimedia cultural series titled: "América Entretejida, El Lenguaje Común de la Cultura". The program profiled artisans practicing pre-Hispanic techniques in Mexico, Colombia and Peru. It aired globally in the 2011 Spring season.

Gustavo founded "I am an Idea Catalyst", an academic workshop in marketing and business. He is also New York Ambassador for Conexión Colombia, board member for the Northern Manhattan Arts Alliance, liaison officer for The Mayte Prida Foundation, the International Cultural Ambassador for Patronato Ruta de la Amistad, and a board member and judge for the Interactive Media Council.