James Gregson

James Gregson is the director of digital at Dan Klores Communications, an independent public relations and integrated marketing agency. He provides high-level strategy on all things digital, from online influencer outreach to web site production and strategy.

Integrating the best of online and interactive technologies with traditional public relations and marketing communications, James delivers high impact communications programs with measurable results.

Formally of Lippe Taylor, James had a similar focus managing the Emerging Media group. His clients included IKEA, digene and Diapers.com.

James was also a founding member of Hill & Knowlton's Digital practice, where he executed a number of online campaigns for clients such as P&G, adidas, Motorola, Beiersdorf, and Deloitte & Touche.

Expanding adidas' media communications, James leveraged the blogosphere to build significant buzz for the launch of Dale Earnhardt Jr.'s new clothing line, making it one of the top apparel launches in U.S. adidas history.

Working collaboratively with P&G's interactive agency, James assessed the current pg.com web site as a vehicle for managing corporate reputation. Reviewing the changing online dynamics facing corporations and best practices among P&G's competitors James devised a strategy to more effectively manage P&G's online reputation and launch the new pg.com.

James' experience also includes a position with the Consumer Marketing practice of Ogilvy Public Relations Worldwide. His clients included Burger King, Unilever & LG Electronics.

James graduated from Syracuse University with a Bachelor of Arts in Computer Graphics and Animation from the university's College of Visual & Performing Arts. He also received a minor in Painting.